Wednesday, February 1, 2012

Jason Wu for Target!

Pieces from the Jason Wu for Target Collection
Jason Wu for Target launches this Sunday, February 5th. Jason himself described his goal for his collection, "My goal was not to duplicate anything from my main collection... Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own."

He definitely accomplished this goal. The clothes are not the lacy and glamorous looks of the runway but rather flirty, playful looks that the average woman could wear to work, brunch or a cocktail party (or that the fashion-savvy high school student could wear to class -- especially those cute penny loafers with socks).

So, what pieces do you have your eye on? Will you be waiting in line this Sunday or shopping online? Just make sure to get your piece for Mar. 6th because the collection will only be available until then!

Target Teaser Commercial:


  1. SO excited! Do you think it will sell out quicker than Missoni? Just stumbled upon your blog btw, and adore it! Love from one Chicago blogger to another


    1. Thank you! It definitely sold quickly, but they totally learned from the Missoni launch. They already re-stocked alot of the online items :) Definitely keep in touch! I love meeting other like minded Chicago Fashion peeps! :)