Thursday, March 21, 2013

H&M 'Hollywood Glamour' Conscious Collection, love or hate it?

We got our first glimpse of H&M's Conscious collection inspired by Hollywood Glamour (and constructed of sustainable materials to boot) when Helen Hunt graced the Oscars red carpet in a custom one-of-a-kind look.  Unfortunately (and many are actually cheering) that the look Hunt wore on the biggest red carpet night of the year did not make the cut into the final collection.

The actual collection is definitely full of red carpet mini-trends such as lace, asymmetrical hemlines, peplums and naturally a big tulle filled fantasy gown.  This is actually where the good parts of the collection end for me.  The rest of the collection is too disconnected and lack a cohesion that is signature to the brand (i.e. cohesive color palette, prints, etc).  The collection covers both menswear and womenswear but there are so many different looks from 3-D elements to fringe that individually could have told a much more compelling story but all mishmoshed together are just too distracting.

Photo Credit: H&M

Check out the collection below and chime in and let me know if you agree or disagree with me:

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