[Chicago Fashion Event] Chicago Designer Profile: True Blessyn

True Blessyn collection being showcased at Shop 857

I first met designer Shani Brown, the 'Dream Chaser' behind the amazing label True Blessyn last October in 2011.  At our first meeting Shani had just finished shooting the lookbook for her Spring 2012 collection and allowed me the privilege of getting a sneak peek.  Shani's debut collection is filled with bold, bright vibrant colors.  Lightweight denim, linen and cotton are the core fabrications for her separates.  Each piece is a great mix & match and make it very easy to wear--a 'Dream Chaser' girl's standard uniform. I was immediately a fan and that was without even seeing an actual garment.

Last week on Thursday, April 26th I had the opportunity of attending an exclusive 'media only' press party showcasing True Blessyn's current Spring 2012 collection and a sneak peek of her Fall 2012 collection.  Based on her stunning Spring '12 lookbook attending this event was a definite must.  I came in with high expectations and Shani definitely did not disappoint.  Her upcoming Fall '12 collection is jam packed with great cotton separates that include a shift dress with a beautiful hand-painted design, a contemporary take on the moto jacket, etc.  The mix & match versatility in the Spring collection continue here with great separates that have strong clean lines and a bold color palette that exude edgy chic.

Up close detail of the hand painted design on the Fall '12 shift dress

As if Shani's collections could get any better, they do.  I'm a strong proponent that great fashion is all about quality and not the ticket price.  True Blessyn makes it so much each easier to be a statement maker because her pieces range in value starting at $52.00 to $146.00.  I can't wait to add the 'Angelic Soul' into rotation once it starts to warm up, which will be your first True Blessyn piece?

Check out this exclusive sneak peek from True Blessyn's Fall 2012 Collection photo shoot:
*Photo Credit for the below: Authentic Noise

[Chicago Fashion Event] Eclectic Chique Boutique hosts a Dream Chaser!

Join me on Dec.10th for emerging designer Shani Brown's debut of her women's contemporary clothing line True Blessyn. I've had the privilege and the honor of not only meeting this amazing woman first hand, but to browse her collection's look book and these four words immediately came to mind: "I Want It All!!"  

Shani will be showcasing her debut with a trunk show of her Fall 2011 sweatshirt collection as well as a preview of her Spring 2012 collection.  This is all being hosted by the fashion forward and chic Eclectic Chique Boutique.  As if shopping an amazing collection wasn't enough, you can enjoy Dream Chaser cupcakes from the delicious food truck Cupcakes for Courage, a hot cocoa bar, a gift with purchase and a chance to win True Blessyn merchandise.

Chicago Fashionistas & Trend-Setters, you don't want to miss out on this debut.  Not only are you getting a chance to shop for one-of-a-kind super chic pieces, but you will be helping out an amazing charity at the same time.

Hope to see all of you there!